Monday, September 2, 2013

Advertisement: Civil or Manipulative?




I chose this McDonalds commercial because it is deceptive. It is not saying the truth about McDonalds. In the commercial you have LeBron James and Dwight Howard who play for the meal, but in reality you will never see them using fat people in there commercials. They only use people who are in shape but never those who are overweight or obese and in reality the majority of regular fast food customers are overweight. But what do they always tell you about McDonalds or burger king? That they are not good for you and they are full of fat. 



This Iphone commercial is an effective commercial because it is smartly done. In this commercial, they show you all the applications you use in a daily life. It is a way to attract students or parents to make things easier for them to look up. It first does a commercial about the application the mentions the phone. If you pay close attention they never really speak about the phone but instead only of the daily used applications. 


The difference between those two commercials is that the McDonald commercial is showing you two athletes who are eating McDonald's, the problem with that is that they will never show an obese person in their commercials, while that is  exactly what McDonald does to you. As for the Iphone commercial they show you applications that are useful for you in life. 

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