- You are making the case for the purchase of a specific model and make of car that will best fit your family's needs and resources.
Ethos:
- I would present them with a reasonable car.
- They would believe what I say base on my knowledge on cars and my interest in them.
Logos:
- This car is a fuel efficient car that has high millage per gallon.
- It is a big car to satisfy our big family at an affordable price.
- It is a safe car for everyone.
- It is a good car base on different costumer reviews.
Pathos:
- This is a car that would be comfortable for the whole family.
- You will not have to worry about the "buckle up" signs on the side of the highway as their will be room for everyone.

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